Recognition for Bereavement in Education campaign
NAFD Past-President John Adams has been appointed Funeral Industry Advisor to Child Bereavement UK, in recognition of the work he is doing to support grieving children through his Bereavement in Education campaign.
Child Bereavement UK, which was John’s chosen charity for his presidential year, helps families to rebuild their lives when a child grieves or when a child dies. The charity supports children and young people (up to the age of 25) when someone important to them has died or is not expected to live, and parents and the wider family when a baby or child of any age dies or is dying. The charity provides training to professionals in health and social care, education, and the voluntary and corporate sectors, equipping them to provide the best possible care to bereaved families.
John expressed his delight at the appointment, adding: “I share with the charity a commitment to delivering the best possible support to bereaved families and children. Everyone grieves differently and there is no one-size-fits-all approach but, with compassion and empathy, it is possible to help families navigate the complex emotions and practical considerations that come with bereavement.”
Ann Chalmers, Chief Executive of Child Bereavement UK added: “We’re delighted that John has agreed to become an Advisor to Child Bereavement UK. John’s considerable experience and his support will allow us to forge closer links with funeral professionals and the families they serve, helping to rebuild lives by sharing information, expertise and insights.”
Navigating Life’s Challenges
Here’s John in conversation with founder patron of Child Bereavement UK Julia Samuel MBE recently.
Sign the petition
In just a short space of time John secured thousands of supporters for his campaign to add bereavement awareness to the National Curriculum – to support the hundreds of young people who lose a loved one every week. Can you support him – and them – by adding your name to the campaign too?
Want to join the NAFD?
If you’re not a member and want to join and enjoy many member benefits, including our award winning FDM magazine, then find out more about the benefits of membership.
As the largest representative body for UK funeral firms, we provide advice, advocacy, education and support to help funeral professionals meet the highest professional standards and provides bereaved people with reassurance that they are choosing a compassionate and experienced funeral director they can trust.
Expand your knowledge with our sector leading education programmes
We are proud to offer sector leading education programmes in all aspects of the funeral profession.
Whether you are looking to embark on a new career or are already employed in the funeral service, we offer a range of training which are designed to expand the knowledge of individuals working in all aspects of the profession by inspiring confidence and excellence in their work to care for bereaved families and those who have died.
Find out more on the NAFD Education website.

