Online tribute and charitable donation services see strong post-pandemic growth
Charities that faced a huge reduction in income during lockdowns relied on income from donations from funerals, which increased as people were unable to spend on other traditional ways of tributes, such as flowers, due to restrictions. Families, unable to meet or hold wakes, relied heavily on online tributes to share memories and photographs, and that trend seems to have not just continued, but grown despite society now living with COVID and all restrictions ending.
Just last month, the charity MuchLoved, one of the UK’s leading online tribute and fundraising organisations, announced that it had surpassed a huge milestone, raising over £100 million for charities and good causes in the UK since it was founded in 2007.
Working with over 2,000 funeral branches throughout the UK, the charity provides online memorial tribute pages for families, where they can celebrate their loved ones and donate to good causes. Jonathan Davies, MuchLoved’s Chief Executive, said: “We are delighted to have reached such an incredible milestone, and know that these donations will have helped many worthy causes. This just goes to show how much in-memory giving matters; not only to the families remembering their loved ones, but also to the charities they are supporting. “The extraordinary times we have been through, during the pandemic, have highlighted exactly how vital online tributes are for families coping with a bereavement.”
Further reading
We have a longer feature about charitable donation service. You can find the full article from the September 2022 edition of Funeral Director Monthly on this link. FDM is one of our most popular NAFD member benefits.
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