Former headteacher and Generation Z recruitment expert Alex Atherton Rob White of Fortitude Nicsa Global – an IT Support company working with businesses in the funeral sector – will both address NAFD Conference in May on issues critical to the future success of funeral businesses.
Rob, who leads Fortitude Nicsa’s sales and marketing teams will talk about how funeral firms can utilise technology more to their advantage – including the opportunities artificial intelligence offers for funeral firms, focusing on how businesses within the funeral sector can benefit from utilising AI as part of their overall business strategy, to save both time and money. He will also highlight how new tools like Microsoft Co-Pilot can support with efficient communication, information and record-keeping, creating visually appealing presentations or memorial materials and even personalised learning.
Leadership Coach and expert on Generation Z, Alex Atherton, who works with senior leaders to help improve recruitment, retention and engagement of this generation of young people in the workplace, will also address Education Day on how to think differently about managing the development of young adults within multi-generational institutions.
Alex helps leaders, employers and organisations understand where Gen Z employees are coming from, and to recognise their many strengths, enabling them to perform at their best and contribute to the wider success of the organisation. Alex also supports leaders and organisations to acknowledge the elephant in the room: age and generation gaps within the workplace and the issues that these present, such as a communication disconnect. Looking at the issues from a range of angles, Alex demonstrates not only how to overcome them but how to harness them for the good of the organisation.
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