NAFD President’s Bereavement in Education campaign
The new year got off to a high profile start for the Association with coverage on BBC Breakfast, BBC Radio 4 Today, BBC news online and the BBC News Channel of the campaign to encourage age-appropriate conversations about loss and bereavement, in schools, as part of the National Curriculum.
NAFD President John Adams was filmed at his Shropshire funeral home and twelve-year-old Immy Leith, whom John had first met after he supported the Leith family with the funeral of Immy’s mum Kerry in 2020, was interviewed with her friends at school, talking about her experience of loss as part of work Oldbury Wells School is now doing to put proactive learning about bereavement into the curriculum.
The coverage also included interviews with the children’s writer Michael Rosen, author of The Sad Book, who is bringing out a leaflet to support children who experience loss, and Dr Louise Dalton, Clinical Psychologist at the University of Oxford, among others, as the story gathered pace during the day.
Bereavement in Education campaign widely discussed on social media
The coverage also sparked conversations across social media about the topic, with more than 18,000 people engaging with the NAFD about the story on Twitter alone, and provoked numerous emails from bereavement charities and educators, seeking to work with the Association on the campaign.
You can sign the petition to help get the issue debated in Parliament by clicking the link below:
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As the largest representative body for UK funeral firms, we provide advice, advocacy, education and support to help funeral professionals meet the highest professional standards and provides bereaved people with reassurance that they are choosing a compassionate and experienced funeral director they can trust.
You can find full details on this link.
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We are proud to offer sector leading education programmes in all aspects of the funeral profession.
Whether you are looking to embark on a new career or are already employed in the funeral service, we offer a range of training which are designed to expand the knowledge of individuals working in all aspects of the profession by inspiring confidence and excellence in their work to care for bereaved families and those who have died.
Find out more on the NAFD Education website.

